What is Human Factors Video

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  “What Is Human Factors?” by the George Mason team blends a creative and educational rap song with interesting visuals to explain some key HF/E practices and principles to lay audiences. The team will be awarded a $1,000 cash prize. The video will serve as a promotional tool for future HFES outreach efforts, particularly as a resource for educators and students in high school and undergraduate and graduate programs, to generate interest and excitement about the human factors/ergonomics discipline. Says Ewart de Visser, who produced the video, “We, as human factors professionals, have a problem marketing ourselves. Few people know about human factors, but when you tell them, they are very interested and can see how it is relevant to their daily lives. Visual media can bring this topic of great relevance to the masses.”